GRAYE Opens New Outlet At Eng Hoon Street With Customisation & Bespoke Services

Jul 18

Written By FELICIA

Just two months after introducing an innovative 'lab' concept at their flagship store in Wheelock Place, GRAYE is delighted to announce the opening of their second outlet, GRAYE - The Studio Store, located within the Tiong Bahru Housing Development Board estate! For those unfamiliar with GRAYE, they are a locally established company that specializes in apparel and accessories.

Be sure to visit their newly unveiled store, which offers a warm and cozy ambience. The space embraces a zen aesthetic, featuring nature-inspired materials and clean lines.

Unlike its flagship store, this new concept space enables tailoring services to customise from its ready-to-wear collection and bespoke, made-to-measure services. It allows you to view and experience the intricacies of modern tailoring.

That's not all! In addition to their expertise in tailoring clothes to fit perfectly and adjusting off-the-rack pieces to match your preferences, GRAYE goes the extra mile. You have the exciting opportunity to share your design concepts and work with their skilled designers to personalize your clothing, making it a true reflection of your unique style. To ensure precision, they use 3D design tools to create an avatar of the customer’s body dimensions to visualise the style and fit.

Prices are estimated to be around two to three times the price of ready-to-wear pieces, while a bespoke jacket and trouser set starts from $1,500.

Make sure not to overlook their newest collection, Zen Out (from $99 to S$159), which embodies a contemporary Zen lifestyle. This captivating line showcases a range of sleek silhouettes and understated designs that skillfully blend influences from both Eastern and Western aesthetics. It includes oversized linen shirts, wrapped button kimonos, harem pants, high-collared Shan shirts, straight-cut pants, and a crossed-body Tsuno bag.