Source: Japan Fruit and Vegetables Export Promotion Council (JFEC), Japan Food Product Overseas Promotion Center (JFOODO) 

Japanese fruits have gained a special place in the hearts of Singaporeans, celebrated for their exceptional quality, vibrant flavours, and meticulous cultivation methods. Whether it is the sweetness of a perfectly ripe melon or the crispness of a fresh apple, Japanese fruits offer a unique taste experience that reflects the rich agricultural heritage of Japan.

If you want to get some premium Japanese fruits, you can easily find them now! Running till 22 February 2025, the Japanese Fresh Fruits and Vegetables Fair is being held at five Cold Storage outlets across Singapore: One Holland Village, Raffles City, Tanglin Mall and Jelita Shopping Centre (5th outlet to be confirmed).

Cold Storage Tanglin Mall

A collaboration between the Japan Fruit and Vegetables Export Promotion Council (JFEC), the Japan Food Product Overseas Promotion Center (JFOODO), Sanrio Company, Ltd., Cold Storage and other partners, the 6-month event features designated shelf space for Japanese fruits. This guarantees a steady supply of premium, fresh produce from different regions across Japan, such as Orin Apple from Aomori Prefecture and Kyoho Grapes and White Peach from Yamanashi Prefecture. The fair offers residents in Singapore the opportunity to enjoy quality Japanese fruits, including seasonal varieties, and the convenience of picking up these fruits at one of the five Cold Storage outlets.

Source: Japan Fruit and Vegetables Export Promotion Council (JFEC), Japan Food Product Overseas Promotion Center (JFOODO) 

Additionally, these perfect-looking and delicious Japanese fruits are ideal for special gift-giving occasions. You can top up your purchase with premium gift boxes, which includes a complimentary original sticker, adding a special touch to your gifts.

Source: Japan Fruit and Vegetables Export Promotion Council (JFEC), Japan Food Product Overseas Promotion Center (JFOODO) 

When making your purchase, make sure to look for the “Japan Grown Fruits Label”, which is a symbol of premium quality Japanese produce. This year, the JFEC is featuring a special edition of the label in collaboration with Hello Kitty. You can also try out the Augmented Reality (AR) filter on Instagram, where Hello Kitty will feed you all the tasty fruits!

The quality Japanese fruits that you can get now at the select Cold Storage outlets are peaches (until mid-September), grapes (until mid-December), and apples (year-round). Upcoming ones include persimmons (late September to December) and strawberries (October to February). Be sure to check out the select Cold Storage outlets from time to time for the latest seasonal fruits!

Japanese Fruit and Vegetables Export Promotion Council
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Participating Cold Storage locations
One Holland Village: 7 Holland Village Way, #01-16 One Holland Village, Singapore 275748
Opening hours: 10am - 10pm daily

Raffles City: 252 North Bridge Road, Raffles City Shopping Centre #B1-01, Singapore 179103
Opening hours: 8:30am - 10pm daily

Tanglin Mall: 163 Tanglin Road, #B1-101 Tanglin Mall, Singapore 247933
Opening hours: 8am - 10pm daily

Jelita Shopping Centre: 293 Holland Road, #01-01 Jelita Shopping Centre, Singapore 278628
Opening hours: 24 hours daily

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*This was an invited media event.

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